How Accurate Plumbing Became One of Melbourne's Most Recognisable Commercial Plumbing Brands

The Challenge

Accurate had delivered major commercial projects but had very little online presence. Their digital footprint didn't reflect the size of the business, the quality of their work, or their systems, fleet and people. When they submitted tenders, builders saw a price, not the capability behind it.

The Approach

The goal was to completely reposition the brand. We started with social media management, then expanded into our Tier 1 package. Our crew visited active construction sites weekly to capture completed works, progress, project walkthroughs and the team, including directors, project managers, site teams, apprentices, the civil fleet, quality control and estimating systems.

We then designed a modern capability statement and built a new website, giving Accurate a consistent brand that backs up every tender submission.

The Results

• The team grew from 35 to more than 80 employees
• New builders reached out after seeing their projects and content online
• The website and capability statement now support business development, recruitment andtenders
• Social media followers grew from around 200 to more than 2,400